Etablierung eines „Beratungsnetzwerks Ökorinderzucht“ auf Basis des ökologischen Gesamtzuchtwerts

The goal of the project „Implementation of a consulting network for ecological dairy breeding based on the ecological total merit index” is the genetic improvement of dairy herds of ecologically working farms in Bavaria. The centerpiece of the project is the development of an ecological module within the internet-based commercial mating program of the LKV Bayern. The ecological mating program automatically analyses the breeding values for all cows and offers adequate sires for mating with respect to the genetic strengths and weaknesses of the cow compared with all cows on ecological farms. By working with the program the farmers get information on the genetic background of the herd and will become sensitized for problems of selection. The program can be handled by the farmer on its own or in the context of different consulting services

Etablierung eines „Beratungsnetzwerks Ökorinderzucht“ auf Basis des Ökologischen Gesamtzuchtwerts

Das Projekt „Etablierung eines Beratungsnetzwerks Ökorinderzucht auf Basis des Ökologischen Gesamtzuchtwerts“ hat die züchterische Verbesserung der Herden von ökologischen Milchviehbetrieben in Bayern zum Ziel. Kernstück des Projekts ist die Entwicklung eines Ökomoduls innerhalb des internetbasierten Anpaarungsprogramms des LKV Bayern. Mit dem ökologischen Anpaarungsprogramm werden nach einer automatisierten Zuchtwertanalyse, für jede Einzelkuh Bullenvorschläge gemacht, die die Stärken und Schwächen der Kuh hinsichtlich des Betriebsziels berücksichtigen. Durch die Arbeit mit dem Programm erfolgt eine züchterische Bestandsaufnahme und die Betriebsleiter werden für züchterische Fragestellungen sensibilisiert. Das Programm soll durch den Landwirt selbst oder im Rahmen verschiedener Beratungsangebote genutzt werden können. Nach einer intensiven Testphase soll das Ökomodul den Betrieben im Herbst 2012 zur Verfügung stehen

Projekt e-Triage: Datenmanagement für die elektronische Betroffenenerfassung und Akzeptanz bei Rettungskräften

Die Anforderungen an Anwendungen für IT-gestütztes Management eines Massenanfall von Verletzten (MANV) sind vielfältig. Neben Aspekten der Ergonomie (Hardware, Benutzeroberflächen) müssen organisatorische Fragen ber¨ucksichtigt werden. Die Nutzer sind im MANV besonders stressreichen Situationen ausgesetzt, und die Einstellung zur Technik und der Umgang mit neuen Technologien können eine entscheidende Rolle spielen. Bei einem MANV muss zudem davon ausgegangen werden, dass Kommunikationsinfrastruktur gar nicht oder nur eingeschränkt verfügbar ist. Daraus ergeben sich Ansprüche an die Datenhaltung, die für den Einsatz in einer möglicherweise provisorischen Umgebung entsprechend robust ausgelegt sein muss

A global experiment on motivating social distancing during the COVID-19 pandemic

Finding communication strategies that effectively motivate social distancing continues to be a global public health priority during the COVID-19 pandemic. This cross-country, preregistered experiment (n = 25,718 from 89 countries) tested hypotheses concerning generalizable positive and negative outcomes of social distancing messages that promoted personal agency and reflective choices (i.e., an autonomy-supportive message) or were restrictive and shaming (i.e., a controlling message) compared with no message at all. Results partially supported experimental hypotheses in that the controlling message increased controlled motivation (a poorly internalized form of motivation relying on shame, guilt, and fear of social consequences) relative to no message. On the other hand, the autonomy-supportive message lowered feelings of defiance compared with the controlling message, but the controlling message did not differ from receiving no message at all. Unexpectedly, messages did not influence autonomous motivation (a highly internalized form of motivation relying on one’s core values) or behavioral intentions. Results supported hypothesized associations between people’s existing autonomous and controlled motivations and self-reported behavioral intentions to engage in social distancing. Controlled motivation was associated with more defiance and less long-term behavioral intention to engage in social distancing, whereas autonomous motivation was associated with less defiance and more short- and long-term intentions to social distance. Overall, this work highlights the potential harm of using shaming and pressuring language in public health communication, with implications for the current and future global health challenges

A global experiment on motivating social distancing during the COVID-19 pandemic

Significance Communicating in ways that motivate engagement in social distancing remains a critical global public health priority during the COVID-19 pandemic. This study tested motivational qualities of messages about social distancing (those that promoted choice and agency vs. those that were forceful and shaming) in 25,718 people in 89 countries. The autonomy-supportive message decreased feelings of defying social distancing recommendations relative to the controlling message, and the controlling message increased controlled motivation, a less effective form of motivation, relative to no message. Message type did not impact intentions to socially distance, but people’s existing motivations were related to intentions. Findings were generalizable across a geographically diverse sample and may inform public health communication strategies in this and future global health emergencies. Abstract Finding communication strategies that effectively motivate social distancing continues to be a global public health priority during the COVID-19 pandemic. This cross-country, preregistered experiment (n = 25,718 from 89 countries) tested hypotheses concerning generalizable positive and negative outcomes of social distancing messages that promoted personal agency and reflective choices (i.e., an autonomy-supportive message) or were restrictive and shaming (i.e., a controlling message) compared with no message at all. Results partially supported experimental hypotheses in that the controlling message increased controlled motivation (a poorly internalized form of motivation relying on shame, guilt, and fear of social consequences) relative to no message. On the other hand, the autonomy-supportive message lowered feelings of defiance compared with the controlling message, but the controlling message did not differ from receiving no message at all. Unexpectedly, messages did not influence autonomous motivation (a highly internalized form of motivation relying on one’s core values) or behavioral intentions. Results supported hypothesized associations between people’s existing autonomous and controlled motivations and self-reported behavioral intentions to engage in social distancing. Controlled motivation was associated with more defiance and less long-term behavioral intention to engage in social distancing, whereas autonomous motivation was associated with less defiance and more short- and long-term intentions to social distance. Overall, this work highlights the potential harm of using shaming and pressuring language in public health communication, with implications for the current and future global health challenges